Locally Targeted Ads via Google AdWords

Local business ads are a great way to achieve an extremely targeted regional campaign. You can create a business listing so users can find your business when searching for local businesses on Google Maps. These listings are free to display. AdWords also offers paid local business ads for advertisers to display their ad in the Sponsored Links section.

You can create a local business ads on Google Maps as long as you have a business listing created. You can add your business listing by going to Google Maps Local Business Center. Your listing will be verified by either receiving a phone call or having a postcard mailed to your business address. Once your listing is verified, it will start appearing in the Google Maps search results, and you can create a local business ads in your AdWords account.

Specs

• Description line 1: 35 characters max
• Description line 2: 35 characters max
• Display URL: 35 characters max
• Destination URL: 1024 characters max

You can choose or upload a map icon as well as a business image. The business image can be up to 125x125 in .gif, .png or .jpg formats.

Additional requirements

Local business ads must be associated with a business location within the campaign's targeted region. For example, if you are targeting New York City, you can't create a business ad for Los Angeles. Also, only keyword-targeted campaigns can include local business ads.