Friday, August 14, 2009

Locally Targeted Ads via Google AdWords


Local business ads are a great way to achieve an extremely targeted regional campaign. You can create a business listing so users can find your business when searching for local businesses on Google Maps. These listings are free to display. AdWords also offers paid local business ads for advertisers to display their ad in the Sponsored Links section.

You can create a local business ads on Google Maps as long as you have a business listing created. You can add your business listing by going to Google Maps Local Business Center. Your listing will be verified by either receiving a phone call or having a postcard mailed to your business address. Once your listing is verified, it will start appearing in the Google Maps search results, and you can create a local business ads in your AdWords account.

Specs

  • Description line 1: 35 characters max
  • Description line 2: 35 characters max
  • Display URL: 35 characters max
  • Destination URL: 1024 characters max

You can choose or upload a map icon as well as a business image. The business image can be up to 125x125 in .gif, .png or .jpg formats.

Additional requirements

Local business ads must be associated with a business location within the campaign's targeted region. For example, if you are targeting New York City, you can't create a business ad for Los Angeles. Also, only keyword-targeted campaigns can include local business ads.

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Saturday, August 8, 2009

Google's efforts to Improve Anti-Porn in China

Google Inc. said Friday that he is working to block pornography to reach users with mainland China after guards found the search engine turned up large number of links to sites that obscene and vulgar.
Google said in a statement that the company met with officials of the government representatives "to discuss the problem with the service and serving Google.cn porno pictures and content-based foreign language searches.
"We continue to work to deal with pornographic content - and the material that is harmful to children on the Web in China," said the statement.
The statement followed allegations from the China Internet Illegal Information Reporting Center that Google has failed "to filter pornographic content from the search engine results in China according to laws and regulations that are relevant."

Exams watchdog said that the search engine provided links to a number of lewd and vulgar images, video and articles, but he does not give specific examples.
China, the world's largest population of Internet users in more than 298 million, which is the world's most comprehensive monitoring system and sensor web and has issued a number of regulations in response to the rise of blogging and other trends.
While the government says the main target pornography, online gambling, and other sites deemed harmful to society, critics say that often acts as a cover to detect and block sensitive political content.
State media reported Friday that the government has stopped some Google.cn 's search function. Details not given, and he does not really clear what has been closed.
In a statement, Google said that the company has been working to fix problems with the handling of the search. "This technique has become a business, and we believe we have addressed the problem of the majority," it said.
Google, headquartered in Mountain View, California, has been striving to develop in China, where he says about 30 percent of the search market. China's homegrown search engine Baidu remains the most popular, with about 60 percent of the market.
Google.cn company launched with its partner China market erode after viewing the government as a filter for access to Chinese users slowed to its U.S. service.
While the site on topics such as the banned Falun Gong sect or the independence of Tibet, which is always blocked in China, readers can get access to some information, such as through Google's cache function.
Google.cn return search results on sensitive political topics only to sites that do not pertain to the government. Human rights activists have criticized the new service, which does not include the search results on human rights, the Dalai Lama and other topics banned by the communist government.
Allegations against the Google.cn came as controversy simmers in China more than the government so that the burden of internet filtering software on every new computer sold in the mainland from July 1.
Green said the government Dam Youth escort software that aims to block violence and pornography, but users who have tried to visit he also prohibits sites that discuss homosexuality, and even block images from pigs because of confusing them with the naked human body, according to media reports from Hong kong .
The software has also aroused the safety concerns, with computer scientists at the University of Michigan last week that the report contains "serious security vulnerabilities because of programming errors," and recommends users protect themselves by uninstalling Dam Environmental soon.
After a major outcry by residents who used the relative freedom of life online, petitions and legal challenges, the government does not seem to have backed a little, he said users will not be required to use or install.
When will Indonesia follow ......????
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