Here's how Google Adsense works, easy really!

Once we register as a Google Adsense publisher and thank God approved, we will get Adsense Account and ID-Publisher. With the entry into the Adsense account then we can "manage" some of them manage adsense ads look like what will we place on our website, view and analyze the performance or our Adsense revenue, etc..

To display Adsense on the website, we stay put or code called "script adsense" obtained while setting us on the Adsense account to get the desired look of the ad. Adsense script is one which contains ID-Publisher as its affiliate and Google Adsense as well as an employee or salesman of a company, every person has a Publisher ID, different and unique.

Once we enter the Adsense script into our website, then ... would appear that Google Adsense ads will relate, relevant and appropriate to the content of our website. If our website related to cars or automotive news, the ads displayed are usually associated with cars and automotive, for example, car buying and selling advertising or selling advertising car accessories.

We do not need to tired to filter and determine what ads are appropriate and in accordance with the content of the website. Or we also do not need to tired to tell Google what ads should be displayed. why can? Because the Adsense script code that you enter will be read and find out about what the content of our site, then automatically adjusts and advertise what is suitable and appropriate for our website.

For example, can be seen on one site including Best Cars Guide Indonesia, shows that all ads "Ads by Google" that appear related to the theme of the website, adsense script code and the one who did it without being asked.

With the appropriate ads to the content and theme of the website, all parties will benefit. Visitors who come to the site would probably be interested to click on ads "Ads by Google" is because it felt that the ad is indeed associated with the information they were looking for. More and more visitors are attracted to click on those ads, the more commission earned by the owner of the website as a publisher. Meanwhile, for advertisers whose ads displayed by google diwebsite we will be pleased and hope that people click on their ads are people who are looking for information about the products they sell, and of course it means the prospects for advertisers, so that will be buying their products.

It makes all happy right? Everybody happy! Hmmm ... ya Oom great Google? Keep reading the articles on Internet Marketing Learning site, and find the right way to get commissions from Adsense.

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Locally Targeted Ads via Google AdWords

Local business ads are a great way to achieve an extremely targeted regional campaign. You can create a business listing so users can find your business when searching for local businesses on Google Maps. These listings are free to display. AdWords also offers paid local business ads for advertisers to display their ad in the Sponsored Links section.

You can create a local business ads on Google Maps as long as you have a business listing created. You can add your business listing by going to Google Maps Local Business Center. Your listing will be verified by either receiving a phone call or having a postcard mailed to your business address. Once your listing is verified, it will start appearing in the Google Maps search results, and you can create a local business ads in your AdWords account.

Specs

• Description line 1: 35 characters max
• Description line 2: 35 characters max
• Display URL: 35 characters max
• Destination URL: 1024 characters max

You can choose or upload a map icon as well as a business image. The business image can be up to 125x125 in .gif, .png or .jpg formats.

Additional requirements

Local business ads must be associated with a business location within the campaign's targeted region. For example, if you are targeting New York City, you can't create a business ad for Los Angeles. Also, only keyword-targeted campaigns can include local business ads.

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Google's efforts to Improve Anti-Porn in China

Google Inc. said Friday that he is working to block pornography to reach users with mainland China after guards found the search engine turned up large number of links to sites that obscene and vulgar.
Google said in a statement that the company met with officials of the government representatives "to discuss the problem with the service and serving Google.cn porno pictures and content-based foreign language searches.
"We continue to work to deal with pornographic content - and the material that is harmful to children on the Web in China," said the statement.
The statement followed allegations from the China Internet Illegal Information Reporting Center that Google has failed "to filter pornographic content from the search engine results in China according to laws and regulations that are relevant."

Exams watchdog said that the search engine provided links to a number of lewd and vulgar images, video and articles, but he does not give specific examples.
China, the world's largest population of Internet users in more than 298 million, which is the world's most comprehensive monitoring system and sensor web and has issued a number of regulations in response to the rise of blogging and other trends.
While the government says the main target pornography, online gambling, and other sites deemed harmful to society, critics say that often acts as a cover to detect and block sensitive political content.
State media reported Friday that the government has stopped some Google.cn 's search function. Details not given, and he does not really clear what has been closed.
In a statement, Google said that the company has been working to fix problems with the handling of the search. "This technique has become a business, and we believe we have addressed the problem of the majority," it said.
Google, headquartered in Mountain View, California, has been striving to develop in China, where he says about 30 percent of the search market. China's homegrown search engine Baidu remains the most popular, with about 60 percent of the market.
Google.cn company launched with its partner China market erode after viewing the government as a filter for access to Chinese users slowed to its U.S. service.
While the site on topics such as the banned Falun Gong sect or the independence of Tibet, which is always blocked in China, readers can get access to some information, such as through Google's cache function.
Google.cn return search results on sensitive political topics only to sites that do not pertain to the government. Human rights activists have criticized the new service, which does not include the search results on human rights, the Dalai Lama and other topics banned by the communist government.
Allegations against the Google.cn came as controversy simmers in China more than the government so that the burden of internet filtering software on every new computer sold in the mainland from July 1.
Green said the government Dam Youth escort software that aims to block violence and pornography, but users who have tried to visit he also prohibits sites that discuss homosexuality, and even block images from pigs because of confusing them with the naked human body, according to media reports from Hong kong .
The software has also aroused the safety concerns, with computer scientists at the University of Michigan last week that the report contains "serious security vulnerabilities because of programming errors," and recommends users protect themselves by uninstalling Dam Environmental soon.
After a major outcry by residents who used the relative freedom of life online, petitions and legal challenges, the government does not seem to have backed a little, he said users will not be required to use or install.
When will Indonesia follow ......????

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3 Business Valuation Methods

How much your business is worth depends on many factors, from the current state of the economy through your business's balance sheet.

Let me say up front that I do not believe that business owners should do their own business valuation. This is too much like asking a mother how talented her child is. Neither the business owner nor the mother has the necessary distance to step back and answer the question objectively.

So to ensure that you set and get the best price when you're selling a business, I recommend getting a business valuation done by a professional, such as a Chartered Business Valuator (CBV). In Canada, you can find Business Valuators through the yellow pages or through the website of the Canadian Institute of Chartered Business Valuators.

A Business Valuator (or anyone valuating your business) will use a variety of business valuation methods to determine a fair price for your business, such as:

1) Asset-based approaches

Basically these business valuation methods total up all the investments in the business. Asset-based business valuations can be done on a going concern or on a liquidation basis.

• A going concern asset-based approach lists the business net balance sheet value of its assets and subtracts the value of its liabilities.

• A liquidation asset-based approach determines the net cash that would be received if all assets were sold and liabilities paid off.

2) Earning value approaches

These business valuation methods are predicated on the idea that a business's true value lies in its ability to produce wealth in the future. The most common earning value approach is Capitalizing Past Earning.

With this approach, a valuator determines an expected level of cash flow for the company using a company's record of past earnings, normalizes them for unusual revenue or expenses, and multiplies the expected normalized cash flows by a capitalization factor. The capitalization factor is a reflection of what rate of return a reasonable purchaser would expect on the investment, as well as a measure of the risk that the expected earnings will not be achieved.

Discounted Future Earnings is another earning value approach to business valuation where instead of an average of past earnings, an average of the trend of predicted future earnings is used and divided by the capitalization factor.

What might such capitalization rates be? In a Management Issues paper discussing "How Much Is Your Business Worth?", Grant Thornton LLP suggests:

"Well established businesses with a history of strong earnings and good market share might often trade with a capitalization rate of, say 12% to 20%. Unproven businesses in a fluctuating and volatile market tend to trade at much higher capitalization rates, say 25% to 50%."

3) Market value approaches

Market value approaches to business valuation attempt to establish the value of your business by comparing your business to similar businesses that have recently sold. Obviously, this method is only going to work well if there are a sufficient number of similar businesses to compare.

Although the Earning Value Approach is the most popular business valuation method, for most businesses, some combination of business valuation methods will be the fairest way to set a selling price.

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